Does Your Love of Ayurveda = Fewer Clients? - Ayurveda | Everyday Ayurveda

Does Your Love of Ayurveda = Fewer Clients?

By on October 5, 2015

Here’s an interesting question to ask ourselves as Ayurveda professionals:

“Do I love Ayurveda?”

If you’re like most practitioners, then you’ll say, “Of course!”

But…do you love it too much?

Your love of your Ayurveda practice could be costing you clients!

In fact, there’s a good chance it’s costing you tons of clients, and a lot of income.

Here’s How…

Ayurveda is incredibly powerful.

It can change people’s lives, health, and relationships.

Where would you be if you hadn’t discovered Ayurveda?

Ayurveda’s principles and practices address the root causes of disease.


While you love Ayurveda, you may be TOO “in love” with your modality.

That’s where most practitioners go wrong.

Let me explain…

As a practitioner, it’s entirely understandable that you want to talk about Ayurveda and how unique and great it is. Your website probably talks about Ayurveda. Your brochures talk about Ayurveda. You probably talk about Ayurveda when someone asks you, “What do you do?”

Right? Of course, why wouldn’t you?

Well, here’s the simple reason.

No one is waking up in the morning and thinking, “You know what I really need? I need me some Ayurveda!”


Instead, people wake up tired, in pain, stressed out, overweight. They have very specific concerns about real problems in their life, and with their health.

Most practitioners don’t have enough clients or earn enough income because they make this one fatal mistake.

They try to get people interested in Ayurveda, instead of speaking to the specific challenges and concerns they ALREADY have.

This is the most common mistake I see with practitioners…

Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but your potential clients aren’t looking for a technique…

…they are looking for a result.

Ayurveda IS good for everyone and CAN effectively address most health challenges.

Ayurveda can help people:

– achieve and maintain their ideal weight

– address chronic pain issues

– correct digestive disorders

– help reverse chronic ailments like diabetes

– help people get to sleep and stay asleep

– balance female cycles and help with transitions through menopause

– improve fitness levels…and so much more.

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Grow Your Ayurvedic Business

If you want to get lots of clients, start by focusing on specific results you can help people get.

This makes what you do immediately relevant to them.

There is a process that potential clients need to go through in order to be receptive to having Ayurveda in their lives.

First, they need to connect with something they want in what they are hearing or reading from you.

Let’s say you decide to help people achieve and maintain their ideal weight.

That’s what your practice is about.

When you say, “I help people achieve and maintain their ideal weight,” people have a specific result to respond to…do they want it? Do they know someone who wants that?

It’s OK for people to say no.

Some say yes. Some say no.

But if people don’t immediately understand the result you offer….you need to go back to the drawing board.

If you talk about Ayurveda, instead of a specific result that you help people get, you are getting a lot less “Yes, I want this!” than you could be.

There is a saying, “A confused mind says ‘no.’”

When we are confused, we are a “no.”

If someone needs to spend their own energy figuring out how your work might be able to help them, you’re losing 90% of the potential clients you could be attracting by offering a specific result.

Bottom Line:

Don’t fall in love with Ayurveda so much that you lose sight of what your potential clients really want.

They need you to talk about results.

What results will you help them with?

Give them specific, tangible results that they can say “yes” or “no” to.

You’ll immediately start attracting more clients and be known as the “go-to” person for those results.

FREE ONLINE TRAINING: How to Start or Grow a Thriving Professional Ayurveda Practice


I’m Jacob Griscom, President of Everyday Ayurveda and professional Ayurveda business coach.

If you’re an Ayurvedic practitioner or student and you’ve found this article helpful and inspiring, I’m offering a free webinar that’s going to go into the system in more depth soon. If you’re serious about starting or growing your professional Ayurveda practice, you should definitely check it out.



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About Jacob Griscom

Jacob Griscom is the President of Everyday Ayurveda and Director of the Grow Your Ayurvedic Business program, the leading program for Ayurveda practitioners to grow thriving professional Ayurveda practices.


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