Do You Have These 2 Things? (If You Don’t, You Probably Don’t Have Enough Clients)

Question:

What does it take to make a sustainable income with your Ayurveda or Yoga therapy business?

Answer:

Just like any business…enough clients or customers who pay you money. 🙂

You can have a lot of clients who pay you some money, or you can have some clients who pay you a lot of money, or some combination of both of those.

But…

…Before you get clients, you get prospects (or prospective clients, or leads) who then have to BECOME clients.

A business that has these two essentials can generate a sustainable income, or perhaps a fortune:

Essential #1: A steady flow of prospects

Essential #2: A system to transform prospects into clients who pay them money

Today, the easiest way to add and store the contact information for our prospects is an email list. An email list that is regularly adding new subscribers satisfies “Essential #1,” a steady flow of prospects to your Ayurveda practice.

***How to Build Your Email List***

The easiest way to accomplish this is to make it EASY and DESIRABLE for people to join your list by giving them something valuable for free when they give you their name and email and join your list.

This is called an “opt-in offer,” and it can be a central feature on your website OR it can stand alone as its own landing page.

Examples include a free report, an interview, an article, a video, or even a product that they receive in the mail. Whatever it is, you need to communicate why it will help your prospect solve their main health challenge(s). The more concrete, specific, emotional, and results-oriented, the better.

***How to Turn Prospects Into Clients***

A targeted email list is the most important asset you can build in your business, because IF you know how to use it, you can always generate more clients whenever you want to…

…and here’s one way that you can use it:

1)      Invite your prospects to attend a free event (live or over the phone/internet) that addresses the main health challenge(s) as your opt-in offer.

2)      At the end of your talk, offer them a free session as the next step to actually implementing what they’ve just learned.

3)      The free session is the “Sales Sadhana” conversation that I teach in the Grow Your Ayurvedic Business program. This process systematically builds the value of working with you, and uncovers the costs of NOT working with you, in a way that is real and emotionally motivating for them.

4)      Enroll them in committed program of health care with you (for 3, 6, or 12 months at a time).

Simple enough?