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Does Your Love of Ayurveda/Yoga = Fewer Clients?
Here’s an interesting question to ask ourselves as Ayurveda and Yoga professionals:
“Do you love Yoga and Ayurveda?”
If you’re like most practitioners, then you’ll say, “Of course!”
But…do you love it too much?
Your love of Yoga and Ayurveda could be costing you clients!
In fact, there’s a good chance it’s costing you tons of clients, and a lot of income.
Yoga and Ayurveda are incredibly powerful.
They can change people’s lives, health, and relationships.
Where would you be if you hadn’t discovered Yoga and Ayurveda?
Ayurveda and Yoga principles and practices address the root causes of disease.
You’re a practitioner.
And the Integral Ayurveda coaching methodology and business practices that we learn in the Grow Your Ayurvedic Business program build great professional practices, sustainable incomes, and sustainable long term results with clients.
While you love Ayurveda and Yoga, are you “in love” with your modality?
That’s where most practitioners go wrong.
Let me explain…
Imagine that you had the ability to help make changes happen for your clients with the push of a button.
Whatever the client wants you can push a button…and it happens.
You’d probably have clients line up out the door to work with you, right?…
In fact, the tools practitioners use with Ayurveda and Yoga can be as effective as pushing a button…
…but most practitioners don’t have enough clients or earn enough income because they make this one fatal mistake.
Do you try to market and sell ‘the button’ (Yoga/Ayurveda)?
If so, you’re not offering a solution to a specific problem.
Because people don’t want the button, they want the results.
This is one of the most common mistakes I see over and over with practitioners…
Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but most of your potential clients don’t want the technique…
…they want a result.
The problem many practitioners have is that Ayurveda and Yoga are good for everyone and can effectively address most health challenges.
They can help people:
– achieve and maintain their ideal weight
– address chronic pain issues
– correct digestive disorders
– help reverse chronic ailments like diabetes
– help people get to sleep and stay asleep
– balance female cycles and help with transitions through menopause
– improve fitness level…and so much more.
If you want to get lots of clients, you need to focus on one main area of specific results you can help people produce.
You can’t focus on your Ayurveda/Yoga “button.”
There is a process that potential clients need to go through in order to be receptive and want to have you, and Ayurveda, and Yoga in their lives.
First, they need to connect with something they want in what they are hearing or reading from you.
Let’s say you decided to help people achieve and maintain their ideal weight.
That’s what your practice is about.
When you say, “I help people achieve and maintain their ideal weight,” people have a specific result to respond to…do they want it? Do they know someone who wants that?
It’s OK for people to say no.
Some say yes. Some say no.
But if people don’t immediately understand the result you offer….you need to go back to the drawing board.
If you talk about what Ayurveda and Yoga are and how they work, instead of a specific result that you help people get, you are getting a lot less “Yes, I want this!” than you could be.
There is a saying, “A confused mind says ‘no.’”
When we are confused, we are a “no.”
If someone needs to look for ways that your work can help them, you’re losing 90% of the potential clients you could attract by offering a specific result.
Don’t fall in love with Ayurveda and Yoga so much that you lose sight of what your potential clients really want.
They need you to talk about results.
What results will you help them with?
Give them specific, tangible results that they can say “yes” or “no” to.
You’ll start attracting more clients and be known as the “go-to” person for those results.