- Treat the 3 Types of Anemia
- Love Thyself First: Lavender Rose Milk Bath
- Ayurveda for Seasonal Affective Disorder
- 4 Ways to Kick the Cause of Hot Flashes
- Can You Screen Your Screen Time?
- Dashamula: 10 Roots to Ground Vata
- Recipe: Salmon Burgers
- How to Cool Down in the Heat of the Moment
- Vedic Astrology for February 2016
- Let Go and Enjoy More Little “Ahhh” Moments
Does Your Love of Ayurveda = Fewer Clients?
Here’s an interesting question to ask ourselves as Ayurveda professionals:
“Do I love Ayurveda?”
If you’re like most practitioners, then you’ll say, “Of course!”
But…do you love it too much?
Your love of Ayurveda could be costing you clients!
In fact, there’s a good chance it’s costing you tons of clients, and a lot of income.
Ayurveda is incredibly powerful.
It can change people’s lives, health, and relationships.
Where would you be if you hadn’t discovered Ayurveda?
Ayurveda’s principles and practices address the root causes of disease.
While you love Ayurveda, you may be TOO “in love” with your modality.
That’s where most practitioners go wrong.
Let me explain…
As a practitioner, it’s entirely understandable that you want to talk about Ayurveda and how unique and great it is. Your website probably talks about Ayurveda. Your brochures talk about Ayurveda. You probably talk about Ayurveda when someone asks you, “What do you do?”
Right? Of course, why wouldn’t you?
Well, here’s the simple reason.
No one is waking up in the morning and thinking, “You know what I really need? I need me some Ayurveda!”
Instead, people wake up tired, in pain, stressed out, overweight. They have very specific concerns about real problems in their life, and with their health.
Most practitioners don’t have enough clients or earn enough income because they make this one fatal mistake.
They try to get people interested in Ayurveda, instead of speaking to the specific challenges and concerns they ALREADY have.
This is the most common mistake I see with practitioners…
Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but your potential clients aren’t looking for a technique…
…they are looking for a result.
Ayurveda IS good for everyone and CAN effectively address most health challenges.
Ayurveda can help people:
– achieve and maintain their ideal weight
– address chronic pain issues
– correct digestive disorders
– help reverse chronic ailments like diabetes
– help people get to sleep and stay asleep
– balance female cycles and help with transitions through menopause
– improve fitness levels…and so much more.
If you want to get lots of clients, start by focusing on specific results you can help people get.
This makes what you do immediately relevant to them.
There is a process that potential clients need to go through in order to be receptive to having Ayurveda in their lives.
First, they need to connect with something they want in what they are hearing or reading from you.
Let’s say you decide to help people achieve and maintain their ideal weight.
That’s what your practice is about.
When you say, “I help people achieve and maintain their ideal weight,” people have a specific result to respond to…do they want it? Do they know someone who wants that?
It’s OK for people to say no.
Some say yes. Some say no.
But if people don’t immediately understand the result you offer….you need to go back to the drawing board.
If you talk about Ayurveda, instead of a specific result that you help people get, you are getting a lot less “Yes, I want this!” than you could be.
There is a saying, “A confused mind says ‘no.’”
When we are confused, we are a “no.”
If someone needs to spend their own energy figuring out how your work might be able to help them, you’re losing 90% of the potential clients you could be attracting by offering a specific result.
Don’t fall in love with Ayurveda so much that you lose sight of what your potential clients really want.
They need you to talk about results.
What results will you help them with?
Give them specific, tangible results that they can say “yes” or “no” to.
You’ll immediately start attracting more clients and be known as the “go-to” person for those results.