Does Your Love of Ayurveda/Yoga = Fewer Clients? - Ayurveda | Everyday Ayurveda
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Does Your Love of Ayurveda/Yoga = Fewer Clients?

By on October 5, 2015

Here’s an interesting question to ask ourselves as Ayurveda and Yoga professionals:

“Do you love Yoga and Ayurveda?”

If you’re like most practitioners, then you’ll say, “Of course!”

But…do you love it too much?

Your love of Yoga and Ayurveda could be costing you clients!

In fact, there’s a good chance it’s costing you tons of clients, and a lot of income.

Here’s How…

Yoga and Ayurveda are incredibly powerful.

They can change people’s lives, health, and relationships.

Where would you be if you hadn’t discovered Yoga and Ayurveda?

Ayurveda and Yoga principles and practices address the root causes of disease.

You’re a practitioner.

And the Integral Ayurveda coaching methodology and business practices that we learn in the Grow Your Ayurvedic Business program build great professional practices, sustainable incomes, and sustainable long term results with clients.


While you love Ayurveda and Yoga, are you “in love” with your modality?

That’s where most practitioners go wrong.

Let me explain…

Imagine that you had the ability to help make changes happen for your clients with the push of a button.

Whatever the client wants you can push a button…and it happens.

Effective, right?

You’d probably have clients line up out the door to work with you, right?…


In fact, the tools practitioners use with Ayurveda and Yoga can be as effective as pushing a button…

…but most practitioners don’t have enough clients or earn enough income because they make this one fatal mistake.

Do you try to market and sell ‘the button’ (Yoga/Ayurveda)?

If so, you’re not offering a solution to a specific problem.

Because people don’t want the button, they want the results.

This is one of the most common mistakes I see over and over with practitioners…

Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but most of your potential clients don’t want the technique…

…they want a result.

The problem many practitioners have is that Ayurveda and Yoga are good for everyone and can effectively address most health challenges.

They can help people:

– achieve and maintain their ideal weight

– address chronic pain issues

– correct digestive disorders

– help reverse chronic ailments like diabetes

– help people get to sleep and stay asleep

– balance female cycles and help with transitions through menopause

– improve fitness level…and so much more.

If you want to get lots of clients, you need to focus on one main area of specific results you can help people produce.

You can’t focus on your Ayurveda/Yoga “button.”

There is a process that potential clients need to go through in order to be receptive and want to have you, and Ayurveda, and Yoga in their lives.

First, they need to connect with something they want in what they are hearing or reading from you.

Let’s say you decided to help people achieve and maintain their ideal weight.

That’s what your practice is about.

When you say, “I help people achieve and maintain their ideal weight,” people have a specific result to respond to…do they want it? Do they know someone who wants that?

It’s OK for people to say no.

Some say yes. Some say no.

But if people don’t immediately understand the result you offer….you need to go back to the drawing board.

If you talk about what Ayurveda and Yoga are and how they work, instead of a specific result that you help people get, you are getting a lot less “Yes, I want this!” than you could be.

There is a saying, “A confused mind says ‘no.’”

When we are confused, we are a “no.”

If someone needs to look for ways that your work can help them, you’re losing 90% of the potential clients you could attract by offering a specific result.

Bottom Line:

Don’t fall in love with Ayurveda and Yoga so much that you lose sight of what your potential clients really want.

They need you to talk about results.

What results will you help them with?

Give them specific, tangible results that they can say “yes” or “no” to.

You’ll start attracting more clients and be known as the “go-to” person for those results.

I wrote this free report below to help you get started.

FREE Report: 'Attract Your Ideal Clients'
Click HERE to download this free report by Jacob Griscom. It includes a list of over 80 professional Ayurvedic “Niches” to focus your practice and get a steady stream of new ideal clients. Follow the 4 steps to determine the ideal niche for YOUR practice, based on you and your experiences.


About Jacob Griscom

Jacob Griscom is the President of Everyday Ayurveda and Director of the Grow Your Ayurvedic Business program, the leading program for Ayurveda practitioners to grow thriving professional Ayurveda practices.




    January 12, 2012 at 12:18 am

    Genius! I agree completely.



    January 12, 2012 at 12:23 am

    This makes so much sense! I can see where people would shut down or get “information overload if you try to explain Ayurveda, or Yoga, or how the two interface etc…. A focus on what you can do to help people narrows it down and makes it a question of “yes I want that” or “no its not for me.” Thanks Jacob!



    January 12, 2012 at 4:05 am

    Thank you for continuing to say it and in enough simple ways it sinks in more and more. You are so patient, and right on Jacob!



    January 12, 2012 at 6:29 pm

    Jacob is a fountain of beautiful streaming knowledge…You are a gift, dude.


    Nancy Keiter

    June 4, 2012 at 11:51 am


    I am glad you bring this up as it is my motivation in each session and I use an evaluation process in the first few moments of each class I teach to assess the physical and mental abilities of all students present. it is a gift to be able to get results from any practice and I am happy to say I have been given a rare opportunity due to my own chronic pain issues to discover just how much of a difference teaching in this way can make. Like me on FB @ Yoga/ Stretch with Nancy K. Om shanti!



    October 8, 2015 at 9:12 pm

    Hi Jacob,
    I clicked on the Map your Market Training for $7.00 and tried to sign on for the $47.00 monthly additional program, but it would not go through. It said it did not know who I was or there was an error. Please, Advise.

    Thank you!
    Cindy Wagner



    October 28, 2015 at 3:30 pm

    Great post Jacob! I love what you stand for, and all the info and value you give us!

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