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Does Your Love of Ayurveda/Yoga = Fewer Clients?

By on January 11, 2012

Do you love Yoga and Ayurveda? If you’re like most practitioners, then you’ll say, “Of course!” But, do you love it too much?

Your love of Yoga and Ayurveda could be costing you clients! In fact, there’s a good chance it’s costing you tons of clients, and a lot of income.


Yoga and Ayurveda are incredibly powerful. They change people’s lives, health, consciousness, and relationships. I have no idea where I’d be if I hadn’t discovered Yoga and Ayurveda, but probably like you, I am infinitely grateful that I did because of the depth and joy that it’s brought to my life.

The Ayurveda and Yoga principles and practices I use myself and have taught my clients are the fastest ways to address the root causes of disease and produce true health.

Likewise, the coaching methodology (Integral Ayurveda) and business techniques that I teach practitioners are the fastest approach to building a great practice and sustainable income and getting sustainable long term results with clients.


I have plenty of business because, while I do love Ayurveda and Yoga, I’m not “in love” with my methodology and techniques. And that’s where most practitioners go wrong.

Let me explain…

Imagine that you have the ability to help make changes happen for your clients with the push of a button. Whatever the client wants you can push a button and it happens.

Effective, right? You’d probably have clients line up out the door to work with you, right?


In fact, the tools practitioners use with Ayurveda and Yoga can work nearly that well, but most of them don’t have enough clients because they make this one fatal mistake.

They try to market and sell ‘the button'(Yoga/Ayurveda), instead of marketing a solution to a specific problem. People don’t want the button, they want the results.

This is one of the most common mistakes I see over and over with practitioners…even some who learn this “revert” to this “default” setting because they think, or have been trained, to get clients through teaching the systems.

Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but most clients don’t want the technique, they want a result.

The problem many practitioners have is that Ayurveda and Yoga are good for everyone and can effectively address most health challenges.

They can help people:

– achieve and maintain their ideal weight

– address chronic pain issues

– correct digestive disorders

– help reverse chronic ailments like diabetes

– help people get to sleep and stay asleep

– balance female cycles and help with transitions through menopause

– improve fitness levels

– remember the Self and experience profound love, joy, and peace

– etc.

If you want to get lots of clients, you need to focus on one main area of results you help people produce.

You can’t focus on your Ayurveda/Yoga “button.”

There is a process that potential clients need to go through in order to be receptive and take you, and Ayurveda, and Yoga into their lives.

First, they need to connect with something they want in what they are hearing or reading from you.

Let’s say you help people achieve and maintain their ideal weight.

That’s what your practice is about. When you market yourself, people will make a decision that they either want or do not want to achieve and maintain their ideal weight.

It’s OK for people to say no. Some say yes. Some say no. If people can’t immediately make a decision, you need to go back to the drawing board.

If you talk about what Ayurveda and Yoga are and how they work, people can’t make an immediate decision – “yes, I want this” or “no I don’t.”

If they can’t make a decision one way or the other. They will often “shut down.”

There is a wise saying that goes, “a confused mind says no.” When you confuse people, they are by default saying no without making an actual decision about it.

If they need more information or if they need to look for ways that your work can help them, then you’re going to lose about 90% of the potential clients you would otherwise attract.

Bottom Line:

Don’t fall in love with Ayurveda and Yoga so much that you lose sight of what your potential clients really want. They need you to talk about results. What results will you help them with?

When you give them specific, tangible results that they can say “yes” or “no” to, you’ll start attracting plenty of clients and become known as the “go-to person” for those results.


About Jacob Griscom

Jacob Griscom is the President of Everyday Ayurveda and Director of the Grow Your Ayurvedic Business program, the leading program for Ayurveda practitioners to grow thriving professional Ayurveda practices.




    January 12, 2012 at 12:18 am

    Genius! I agree completely.



    January 12, 2012 at 12:23 am

    This makes so much sense! I can see where people would shut down or get “information overload if you try to explain Ayurveda, or Yoga, or how the two interface etc…. A focus on what you can do to help people narrows it down and makes it a question of “yes I want that” or “no its not for me.” Thanks Jacob!



    January 12, 2012 at 4:05 am

    Thank you for continuing to say it and in enough simple ways it sinks in more and more. You are so patient, and right on Jacob!



    January 12, 2012 at 6:29 pm

    Jacob is a fountain of beautiful streaming knowledge…You are a gift, dude.


    Nancy Keiter

    June 4, 2012 at 11:51 am


    I am glad you bring this up as it is my motivation in each session and I use an evaluation process in the first few moments of each class I teach to assess the physical and mental abilities of all students present. it is a gift to be able to get results from any practice and I am happy to say I have been given a rare opportunity due to my own chronic pain issues to discover just how much of a difference teaching in this way can make. Like me on FB @ Yoga/ Stretch with Nancy K. Om shanti!

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