In this 60-minute interview Richard and I cover a lot of ground, from the mission and history of Yoga Alliance to philosophical approaches for hiring and team building, the nature of “alternative” news and new definitions for what it can mean to be a “business person,” and the importance of Yoga Alliance’s focus on supporting the business of Yoga with teachers and studio owners.
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Lately I have been reading a book called Heroes of History by Will Durant, a review of influential historical figures, people who have changed the course of the world, from ancient times to the dawn of the Modern Age. I learned more about Marcus Aurelius, a Roman Emperor (121 AD – 180 AD) who, in the midst of ruling an expanding empire, took time
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We have taken cues from the season and we have given our site a well deserved spring cleaning and makeover. New logo, new website and new direction for our blog. We will be bringing you more news, tips, quotes, interviews with experts and students, exclusive offers and more! We value the opportunity to join you on your journey to dharma and fulfillment! The Everyday
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In this article, we’re going to cover the process for developing a “behavioral theory of change” for our niche. This is a theory that describes the causes and reasons for our market’s challenges, and the solutions that will generate the desired results. When we do this well we become an expert and servant for our market. We’re capable of providing the understanding and roadmap
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In this article, we’re going to introduce a framework we can use to write and deliver articles and reports, workshops and presentations, and private and group programs for our prospects and clients. When we follow this framework, our message is most likely to be understood and perceived as valuable, we will be referred more leads, more leads will become prospective clients, more prospects will
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When we are clear about what qualifications really matter to our clients, then we will feel confident and communicate value clearly and professionally. Our clients will hear us and see us as experts in our niche and view our programs and services as the exact thing they need to overcome their challenges and achieve their desired results. However, when we’re not clear about the
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If we know how to succeed at finding clients who are happy to invest in our services, regardless of the state of our local economy, then we will have a more reliable and sustainable practice. If we target too limited a market, or if our communication is not clear and based on our market’s needs, then we will have a hard time enrolling enough
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It’s time again for the Colorado Cleanse. Join me and Dr. Douillard for your own biannual purification and refinement of body and mind…and bring your clients and community with you! Just interested in the cleanse for yourself? Register HERE now. If you’re a practitioner interested in using this opportunity to lead a cleanse in your community and grow your practice, read on… Seasonal Cleansing
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The more effectively we can answer the question, “What do you do?” the more referrals we can quickly generate, the more value we can immediately communicate, and the faster we can become known as the “go to” person for the needs of our niche. Instead, we will rarely generate referrals and communicate a confusing statement if we answer the question, “What do you do?”
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Now we take all of this information, simplify it, and condense it into a concentrated understanding of our market. When we do this we get a clear picture of our prospective clients and their needs so that our marketing communication is clear and effectively attracts clients. If we don’t have a condensed focus for our niche, then our marketing communication will tend to become
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